Marketing Lead

Overview

Our client is looking for a Marketing Lead to drive the development and execution of marketing and brand strategies. This role is responsible for overseeing creative content creation, managing campaigns across various channels, and ensuring consistent brand positioning. The ideal candidate will have a strong balance of creativity and analytical skills, with experience in both strategic planning and hands-on execution of marketing initiatives.

Challenges you would face

• Develop and implement comprehensive marketing strategies aligned with business goals
• Lead efforts to position the brand in the market, ensuring consistency across all channels
• Oversee LinkedIn community management to foster engagement and enhance visibility
• Plan, execute, and manage marketing campaigns across digital, social media, email, and traditional channels
• Conduct market research to identify trends and inform strategic marketing decisions
• Collaborate with cross-functional teams, including sales and product development, to ensure marketing alignment
• Track and analyze key performance indicators (KPIs) and adjust strategies based on data

The ideal candidate

• 5-7 years of experience in marketing roles, with a proven track record of managing end-to-end marketing projects
• Proficiency with marketing technologies, tools, and platforms (e.g., CRM systems, data analytics tools)
• Strong leadership and project management skills
• Strategic mindset with the ability to develop long-term marketing plans
• Excellent communication skills, both verbal and written

Plus

• Experience in a dynamic, fast-paced industry like tech or digital media
• Proven ability to launch innovative marketing campaigns
• Degree in Marketing, Business, Communications, or a related field